Adding services to your IP Card is a very suitable function for service based industry. You can name the type of service and a short description of the services that you provide. For the URL section, you can get very creative. For example, for legal firm, you can use the service function to promote a different lawyer for different specialization. For URL, you can include their WhatsApp contact i.e. http://wa.me/60YourNumber for a redirection to the person in charge. I have seen a URL redirection to a introduction video. The most common is redirection to the payment page.